This week we take a look at five easy ways you can improve your website’s Google rank. The tips are aimed at beginners however are suited to all skill levels.
Google Search Console
Google Search Console (formerly Google Webmaster Tools) is a free online service provided by Google to help you optimise your search listings in Google.
The service allows you to view and analyse Google search traffic to your website. You can also control how Google indexes your site and control which region your site will appear in Google. For example if you have a website focused at the US audience, you can tell Google to target your site at Google US instead of Google UK.
Learn more about Google Search Console.
Google PageSpeed Insights
Google PageSpeed Insights is a free online tool to help you analyse and optimise your website. PageSpeed Insights can help your Google ranking by identifying ways to make your site faster and more mobile-friendly. Speed and mobile accessibility are both factors considered by Google when ranking web pages.
All our cPanel Hosting packages and Managed VPS servers include built-in tools to help speed up your site including mod_default, easy .htaccess editing and free technical support from our own in-house experts who are on hand to help speed up your website.
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Learn more about Google PageSpeed Insights.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports traffic to your website.
Using Google Analytics you can view realtime and historical reports on how people are finding your website, allowing you to fine-tune content to target a given audience.
Learn more about Google Analytics.
Google & Data Centre Location
Google uses the geographical location of your web host as a ranking factor when working out where your pages will appear in their search results, including whether your pages should appear in Google US or Google UK.
It’s therefore essential to host your website on a web server with an IP address located as close to the geographical location of your core market.
Moving your website as close to your target audience can help boost Google ranking and speed up the delivery of your website. Meaning faster loading pages for your users.
Moving your website to a UK-based web host, with web servers in UK data centres and UK IP addresses can greatly increase your chances of improving your Google Uk search rank.
Note many web hosts who suggest they’re UK-based are in fact hosted in data centres located outside of the UK. Often in Germany or the United States.
Learn more about our UK web hosting services.
Google AdWords is a pay-per-click (PPC) online advertising service offered by Google. By bidding on keywords, you can pay to display your advert alongside Google’s search results and services like Gmail.
Using Google AdWords can help your website rank by quickly appearing on the first page of a given search term.
Unlike organic SEO techniques, using Google W isn’t free however when done properly and for the right product Google AdWords is a very effective method of boosting sales.
Before trying Google AdWords we recommend familiarising yourself with the official Google AdWords Help including the various dedicated Google AdWords help forums such as [Google AdWords at Webmastertools.com]
Visit Google AdWords.